Stay true to yourself

Tavi Gevinson tells all aspiring bloggers to “write about what you care about and don’t worry about trends or what other people are buzzing about at the moment.” She also cautions, “It’s so easy to tell when a writer does or doesn’t care about what they’re saying—when they do, it can be exciting and fun. When they don’t, it can!”

While it’s important to master an aesthetic that your readers know they’re going to find when they visit your blog, Keiko encourages, “Experiment,” adding, “I’ve gone through several phases—many cringe-worthy ones—but they all helped me figure out what I liked.”